What digital marketing is
Digital marketing is an umbrella term for all of your online marketing efforts.
What are the assets of digital marketing?
From your website itself to your online branding assets- digital advertising, email marketing, online brochures, and beyond – there’s a huge spectrum of assets that fall under the umbrella of digital marketing. The most common assets are:
Why is digital marketing important?
It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have. One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real time. Customers have grown accustomed to engaging and interacting with one’s brand or business.
Another equally important reason is its affordability. Digital marketing is infinitely more affordable when compared to traditional marketing channels. An email or social media campaign can send your message to a wider audience for a fraction of the cost of a TV advertisement for example.
Even if your business is already thriving, you may be missing out on an untold number of leads, partners, clients and dollars if you are not properly utilizing some simple digital marketing techniques. And yes, it can actually be made quite simple if you are willing to learn.
Some industries have put digital marketing to good use while others are just slowly starting to. Agricultural industry, the real estate industry and the construction businesses are such examples. Farmers and realtors are not taking advantage of some simple marketing steps that could put them ahead of the competition in this respect.
Read more about the importance of Digital Marketing
Sources: https://blog.hubspot.com, https://www.businessblogshub.com, http://www.digitalvidya.com and https://aspiroagency.com